diff --git a/lib/philomena/adverts.ex b/lib/philomena/adverts.ex
index 4e2a9c9d..2752c112 100644
--- a/lib/philomena/adverts.ex
+++ b/lib/philomena/adverts.ex
@@ -19,7 +19,6 @@ defmodule Philomena.Adverts do
     |> order_by(asc: fragment("random()"))
     |> limit(1)
     |> Repo.one()
-    |> record_impression()
   end
 
   def random_live_for(image) do
@@ -33,25 +32,6 @@ defmodule Philomena.Adverts do
     |> order_by(asc: fragment("random()"))
     |> limit(1)
     |> Repo.one()
-    |> record_impression()
-  end
-
-  def click(%Advert{} = advert) do
-    spawn(fn ->
-      query = where(Advert, id: ^advert.id)
-      Repo.update_all(query, inc: [clicks: 1])
-    end)
-  end
-
-  defp record_impression(nil), do: nil
-
-  defp record_impression(advert) do
-    spawn(fn ->
-      query = where(Advert, id: ^advert.id)
-      Repo.update_all(query, inc: [impressions: 1])
-    end)
-
-    advert
   end
 
   defp sfw?(image) do
diff --git a/lib/philomena/application.ex b/lib/philomena/application.ex
index 87193f81..97a04cd0 100644
--- a/lib/philomena/application.ex
+++ b/lib/philomena/application.ex
@@ -17,6 +17,9 @@ defmodule Philomena.Application do
       # Start the Ecto repository
       Philomena.Repo,
 
+      # Background queueing system
+      Philomena.ExqSupervisor,
+
       # Starts a worker by calling: Philomena.Worker.start_link(arg)
       # {Philomena.Worker, arg},
       Philomena.Servers.ImageProcessor,
@@ -28,6 +31,7 @@ defmodule Philomena.Application do
       {Phoenix.PubSub, [name: Philomena.PubSub, adapter: Phoenix.PubSub.PG2]},
 
       # Start the endpoint when the application starts
+      PhilomenaWeb.AdvertUpdater,
       PhilomenaWeb.StatsUpdater,
       PhilomenaWeb.UserFingerprintUpdater,
       PhilomenaWeb.UserIpUpdater,
diff --git a/lib/philomena_web/advert_updater.ex b/lib/philomena_web/advert_updater.ex
new file mode 100644
index 00000000..b3941148
--- /dev/null
+++ b/lib/philomena_web/advert_updater.ex
@@ -0,0 +1,81 @@
+defmodule PhilomenaWeb.AdvertUpdater do
+  alias Philomena.Adverts.Advert
+  alias Philomena.Repo
+  import Ecto.Query
+
+  def child_spec([]) do
+    %{
+      id: PhilomenaWeb.AdvertUpdater,
+      start: {PhilomenaWeb.AdvertUpdater, :start_link, [[]]}
+    }
+  end
+
+  def start_link([]) do
+    {:ok, spawn_link(&init/0)}
+  end
+
+  def cast(type, advert_id) when type in [:impression, :click] do
+    pid = Process.whereis(:advert_updater)
+    if pid, do: send(pid, {type, advert_id})
+  end
+
+  defp init do
+    Process.register(self(), :advert_updater)
+    run()
+  end
+
+  defp run do
+    # Read impression counts from mailbox
+    {impressions, clicks} = receive_all()
+
+    now = NaiveDateTime.utc_now() |> NaiveDateTime.truncate(:second)
+
+    # Create insert statements for Ecto
+    impressions = Enum.map(impressions, &impressions_insert_all(&1, now))
+    clicks = Enum.map(clicks, &clicks_insert_all(&1, now))
+
+    # Merge into table
+    impressions_update = update(Advert, inc: [impressions: fragment("EXCLUDED.impressions")])
+    clicks_update = update(Advert, inc: [clicks: fragment("EXCLUDED.clicks")])
+
+    Repo.insert_all(Advert, impressions, on_conflict: impressions_update, conflict_target: [:id])
+    Repo.insert_all(Advert, clicks, on_conflict: clicks_update, conflict_target: [:id])
+
+    :timer.sleep(:timer.seconds(10))
+
+    run()
+  end
+
+  defp receive_all(impressions \\ %{}, clicks \\ %{}) do
+    receive do
+      {:impression, advert_id} ->
+        impressions = Map.update(impressions, advert_id, 1, &(&1 + 1))
+        receive_all(impressions, clicks)
+
+      {:click, advert_id} ->
+        clicks = Map.update(clicks, advert_id, 1, &(&1 + 1))
+        receive_all(impressions, clicks)
+    after
+      0 ->
+        {impressions, clicks}
+    end
+  end
+
+  defp impressions_insert_all({advert_id, impressions}, now) do
+    %{
+      id: advert_id,
+      impressions: impressions,
+      created_at: now,
+      updated_at: now
+    }
+  end
+
+  defp clicks_insert_all({advert_id, clicks}, now) do
+    %{
+      id: advert_id,
+      clicks: clicks,
+      created_at: now,
+      updated_at: now
+    }
+  end
+end
diff --git a/lib/philomena_web/controllers/advert_controller.ex b/lib/philomena_web/controllers/advert_controller.ex
index f0845322..9387fbd3 100644
--- a/lib/philomena_web/controllers/advert_controller.ex
+++ b/lib/philomena_web/controllers/advert_controller.ex
@@ -1,7 +1,7 @@
 defmodule PhilomenaWeb.AdvertController do
   use PhilomenaWeb, :controller
 
-  alias Philomena.Adverts
+  alias PhilomenaWeb.AdvertUpdater
   alias Philomena.Adverts.Advert
 
   plug :load_resource, model: Advert
@@ -9,9 +9,8 @@ defmodule PhilomenaWeb.AdvertController do
   def show(conn, _params) do
     advert = conn.assigns.advert
 
-    Adverts.click(advert)
+    AdvertUpdater.cast(:click, advert.id)
 
-    conn
-    |> redirect(external: advert.link)
+    redirect(conn, external: advert.link)
   end
 end
diff --git a/lib/philomena_web/plugs/advert_plug.ex b/lib/philomena_web/plugs/advert_plug.ex
index c45ae20c..5dfeb0a3 100644
--- a/lib/philomena_web/plugs/advert_plug.ex
+++ b/lib/philomena_web/plugs/advert_plug.ex
@@ -1,4 +1,5 @@
 defmodule PhilomenaWeb.AdvertPlug do
+  alias PhilomenaWeb.AdvertUpdater
   alias Philomena.Adverts
   alias Plug.Conn
 
@@ -9,15 +10,14 @@ defmodule PhilomenaWeb.AdvertPlug do
     image = conn.assigns[:image]
     show_ads? = show_ads?(user)
 
-    conn
-    |> maybe_assign_ad(image, show_ads?)
+    maybe_assign_ad(conn, image, show_ads?)
   end
 
   defp maybe_assign_ad(conn, nil, true),
-    do: Conn.assign(conn, :advert, Adverts.random_live())
+    do: Conn.assign(conn, :advert, record_impression(Adverts.random_live()))
 
   defp maybe_assign_ad(conn, image, true),
-    do: Conn.assign(conn, :advert, Adverts.random_live_for(image))
+    do: Conn.assign(conn, :advert, record_impression(Adverts.random_live_for(image)))
 
   defp maybe_assign_ad(conn, _image, _false),
     do: conn
@@ -27,4 +27,12 @@ defmodule PhilomenaWeb.AdvertPlug do
 
   defp show_ads?(_user),
     do: true
+
+  defp record_impression(nil), do: nil
+
+  defp record_impression(advert) do
+    AdvertUpdater.cast(:impression, advert.id)
+
+    advert
+  end
 end