diff --git a/config/config.exs b/config/config.exs
index ed213b64..0e099c5a 100644
--- a/config/config.exs
+++ b/config/config.exs
@@ -15,6 +15,7 @@ config :philomena,
   tumblr_api_key: "fuiKNFp9vQFvjLNvx4sUwti4Yb5yGutBN4Xh10LXZhhRKjWlV4",
   image_url_root: "/img",
   avatar_url_root: "/avatars",
+  advert_url_root: "/spns",
   badge_url_root: "/media",
   image_file_root: "priv/static/system/images",
   cdn_host: "",
diff --git a/config/prod.secret.exs b/config/prod.secret.exs
index a612dfab..2146cdaa 100644
--- a/config/prod.secret.exs
+++ b/config/prod.secret.exs
@@ -18,6 +18,7 @@ config :philomena,
   anonymous_name_salt: System.get_env("ANONYMOUS_NAME_SALT"),
   password_pepper: System.get_env("PASSWORD_PEPPER"),
   avatar_url_root: System.get_env("AVATAR_URL_ROOT"),
+  advert_url_root: System.get_env("ADVERT_URL_ROOT"),
   image_file_root: System.get_env("IMAGE_FILE_ROOT"),
   tumblr_api_key: System.get_env("TUMBLR_API_KEY"),
   otp_secret_key: System.get_env("OTP_SECRET_KEY"),
diff --git a/lib/philomena/adverts.ex b/lib/philomena/adverts.ex
index b3561b37..4f05872d 100644
--- a/lib/philomena/adverts.ex
+++ b/lib/philomena/adverts.ex
@@ -8,17 +8,71 @@ defmodule Philomena.Adverts do
 
   alias Philomena.Adverts.Advert
 
-  @doc """
-  Returns the list of adverts.
 
-  ## Examples
+  def random_live do
+    now = DateTime.utc_now()
 
-      iex> list_adverts()
-      [%Advert{}, ...]
+    Advert
+    |> where(live: true, restrictions: "none")
+    |> where([a], a.start_date < ^now and a.finish_date > ^now)
+    |> order_by(asc: fragment("random()"))
+    |> limit(1)
+    |> Repo.one()
+    |> record_impression()
+  end
 
-  """
-  def list_adverts do
-    Repo.all(Advert)
+  def random_live_for(image) do
+    image = Repo.preload(image, :tags)
+    now = DateTime.utc_now()
+
+    Advert
+    |> where(live: true)
+    |> where([a], a.restrictions in ^restrictions(image))
+    |> where([a], a.start_date < ^now and a.finish_date > ^now)
+    |> order_by(asc: fragment("random()"))
+    |> limit(1)
+    |> Repo.one()
+    |> record_impression()
+  end
+
+  def click(%Advert{} = advert) do
+    spawn fn ->
+      query = where(Advert, id: ^advert.id)
+      Repo.update_all(query, inc: [clicks: 1])
+    end
+  end
+
+  defp record_impression(nil), do: nil
+  defp record_impression(advert) do
+    spawn fn ->
+      query = where(Advert, id: ^advert.id)
+      Repo.update_all(query, inc: [impressions: 1])
+    end
+
+    advert
+  end
+
+  defp sfw?(image) do
+    image_tags = MapSet.new(image.tags |> Enum.map(& &1.name))
+    sfw_tags = MapSet.new(["safe", "suggestive"])
+    intersect = MapSet.intersection(image_tags, sfw_tags)
+
+    MapSet.size(intersect) > 0
+  end
+
+  defp nsfw?(image) do
+    image_tags = MapSet.new(image.tags |> Enum.map(& &1.name))
+    nsfw_tags = MapSet.new(["questionable", "explicit"])
+    intersect = MapSet.intersection(image_tags, nsfw_tags)
+
+    MapSet.size(intersect) > 0
+  end
+
+  defp restrictions(image) do
+    restrictions = ["none"]
+    restrictions = if nsfw?(image), do: ["nsfw" | restrictions], else: restrictions
+    restrictions = if sfw?(image), do: ["sfw" | restrictions], else: restrictions
+    restrictions
   end
 
   @doc """
diff --git a/lib/philomena_web/controllers/advert_controller.ex b/lib/philomena_web/controllers/advert_controller.ex
new file mode 100644
index 00000000..dfd5f0d0
--- /dev/null
+++ b/lib/philomena_web/controllers/advert_controller.ex
@@ -0,0 +1,17 @@
+defmodule PhilomenaWeb.AdvertController do
+  use PhilomenaWeb, :controller
+
+  alias Philomena.Adverts
+  alias Philomena.Adverts.Advert
+
+  plug :load_resource, model: Advert
+
+  def show(conn, _params) do
+    advert = conn.assigns.advert
+
+    Adverts.click(advert)
+
+    conn
+    |> redirect(external: advert.link)
+  end
+end
\ No newline at end of file
diff --git a/lib/philomena_web/controllers/image_controller.ex b/lib/philomena_web/controllers/image_controller.ex
index 83b22866..2dac0d25 100644
--- a/lib/philomena_web/controllers/image_controller.ex
+++ b/lib/philomena_web/controllers/image_controller.ex
@@ -15,6 +15,7 @@ defmodule PhilomenaWeb.ImageController do
   plug PhilomenaWeb.UserAttributionPlug when action in [:create]
   plug PhilomenaWeb.CaptchaPlug when action in [:create]
   plug PhilomenaWeb.ScraperPlug, [params_name: "image", params_key: "image"] when action in [:create]
+  plug PhilomenaWeb.AdvertPlug when action in [:show]
 
   def index(conn, _params) do
     query = conn.assigns.compiled_filter
diff --git a/lib/philomena_web/controllers/topic_controller.ex b/lib/philomena_web/controllers/topic_controller.ex
index bed611b4..ec99ef50 100644
--- a/lib/philomena_web/controllers/topic_controller.ex
+++ b/lib/philomena_web/controllers/topic_controller.ex
@@ -9,6 +9,7 @@ defmodule PhilomenaWeb.TopicController do
 
   plug PhilomenaWeb.FilterBannedUsersPlug when action in [:new, :create]
   plug PhilomenaWeb.UserAttributionPlug when action in [:new, :create]
+  plug PhilomenaWeb.AdvertPlug when action in [:show]
   plug :load_and_authorize_resource, model: Forum, id_name: "forum_id", id_field: "short_name", persisted: true
 
   def show(conn, %{"id" => slug} = params) do
diff --git a/lib/philomena_web/plugs/advert_plug.ex b/lib/philomena_web/plugs/advert_plug.ex
new file mode 100644
index 00000000..09246743
--- /dev/null
+++ b/lib/philomena_web/plugs/advert_plug.ex
@@ -0,0 +1,27 @@
+defmodule PhilomenaWeb.AdvertPlug do
+  alias Philomena.Adverts
+  alias Plug.Conn
+
+  def init([]), do: []
+
+  def call(conn, _opts) do
+    user = conn.assigns.current_user
+    image = conn.assigns[:image]
+    show_ads? = show_ads?(user)
+
+    conn
+    |> maybe_assign_ad(image, show_ads?)
+  end
+
+  defp maybe_assign_ad(conn, nil, true),
+    do: Conn.assign(conn, :advert, Adverts.random_live())
+  defp maybe_assign_ad(conn, image, true),
+    do: Conn.assign(conn, :advert, Adverts.random_live_for(image))
+  defp maybe_assign_ad(conn, _image, _false),
+    do: conn
+
+  defp show_ads?(%{hide_advertisements: false}),
+    do: true
+  defp show_ads?(_user),
+    do: true
+end
\ No newline at end of file
diff --git a/lib/philomena_web/router.ex b/lib/philomena_web/router.ex
index 6e2d5db6..9e9498bf 100644
--- a/lib/philomena_web/router.ex
+++ b/lib/philomena_web/router.ex
@@ -122,6 +122,7 @@ defmodule PhilomenaWeb.Router do
     resources "/posts", PostController, only: [:index]
     resources "/commissions", CommissionController, only: [:index, :show]
     resources "/galleries", GalleryController, only: [:index, :show]
+    resources "/adverts", AdvertController, only: [:show]
 
     get "/:id", ImageController, :show
     # get "/:forum_id", ForumController, :show # impossible to do without constraints
diff --git a/lib/philomena_web/templates/advert/_box.html.slime b/lib/philomena_web/templates/advert/_box.html.slime
new file mode 100644
index 00000000..dcbff54f
--- /dev/null
+++ b/lib/philomena_web/templates/advert/_box.html.slime
@@ -0,0 +1,14 @@
+.block#imagespns
+  .spnstxt
+    ' Interested in advertising on Derpibooru?
+    = link "Click here", to: "/pages/advertising"
+    ' for information!
+
+  a href=Routes.advert_path(@conn, :show, @advert) rel="nofollow" title=@advert.title
+    img src=advert_image_url(@advert) alt=@advert.title width="700" height="80"
+
+  p
+    strong
+      ' Derpibooru costs over $25 a day to operate -
+      = link "help support us financially", to: "/pages/donations"
+      ' !
\ No newline at end of file
diff --git a/lib/philomena_web/templates/image/show.html.slime b/lib/philomena_web/templates/image/show.html.slime
index 9eb384ab..aab52c14 100644
--- a/lib/philomena_web/templates/image/show.html.slime
+++ b/lib/philomena_web/templates/image/show.html.slime
@@ -2,6 +2,9 @@
 = render PhilomenaWeb.ImageView, "_image_page.html", image: @image, conn: @conn
 
 .layout--narrow
+  = if @conn.assigns.advert do
+    = render PhilomenaWeb.Advertview, "_box.html", advert: @conn.assigns.advert, conn: @conn
+
   .image-description
     = render PhilomenaWeb.ImageView, "_description.html", image: @image, body: @description, conn: @conn
   = render PhilomenaWeb.Image.DescriptionView, "_form.html", image: @image, changeset: @image_changeset, conn: @conn
diff --git a/lib/philomena_web/templates/topic/show.html.slime b/lib/philomena_web/templates/topic/show.html.slime
index 1c8dee3d..6b8f3daa 100644
--- a/lib/philomena_web/templates/topic/show.html.slime
+++ b/lib/philomena_web/templates/topic/show.html.slime
@@ -38,7 +38,8 @@ h1 = @topic.title
     = for {post, body} <- @posts, !post.destroyed_content do
       = render PhilomenaWeb.PostView, "_post.html", conn: @conn, post: post, body: body
 
-    /include ../adverts/_box.html.slim
+    = if @conn.assigns.advert do
+      = render PhilomenaWeb.Advertview, "_box.html", advert: @conn.assigns.advert, conn: @conn
 
   / Post editability data for JS
   /.js-editable-posts data-editable=editable_communications(@posts).to_json
diff --git a/lib/philomena_web/views/advert_view.ex b/lib/philomena_web/views/advert_view.ex
new file mode 100644
index 00000000..1d995249
--- /dev/null
+++ b/lib/philomena_web/views/advert_view.ex
@@ -0,0 +1,11 @@
+defmodule PhilomenaWeb.AdvertView do
+  use PhilomenaWeb, :view
+
+  def advert_image_url(%{image: image}) do
+    advert_url_root() <> image
+  end
+
+  defp advert_url_root do
+    Application.get_env(:philomena, :advert_url_root)
+  end
+end