diff --git a/Cargo.lock b/Cargo.lock
index a690f91..4dfc310 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -124,6 +124,7 @@ version = "0.1.0"
 dependencies = [
  "chrono 0.4.11 (registry+https://github.com/rust-lang/crates.io-index)",
  "hex 0.4.2 (registry+https://github.com/rust-lang/crates.io-index)",
+ "lazy_static 1.4.0 (registry+https://github.com/rust-lang/crates.io-index)",
  "rayon 1.3.0 (registry+https://github.com/rust-lang/crates.io-index)",
  "serde 1.0.110 (registry+https://github.com/rust-lang/crates.io-index)",
  "serde_json 1.0.53 (registry+https://github.com/rust-lang/crates.io-index)",
diff --git a/Cargo.toml b/Cargo.toml
index b270d5a..03b94a0 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -27,6 +27,9 @@ features = ["serde"]
 [dependencies.hex]
 version = "*"
 
+[dependencies.lazy_static]
+version = "*"
+
 [dependencies.rayon]
 version = "*"
 
diff --git a/src/archive/story.rs b/src/archive/story.rs
index 7cf3bcd..092a738 100644
--- a/src/archive/story.rs
+++ b/src/archive/story.rs
@@ -1,10 +1,20 @@
 //! Story meta.
 
+use std::collections::HashSet;
+use std::sync::Mutex;
+
 use chrono::prelude::*;
+
 use serde::de::Error;
 use serde::{Deserialize, Deserializer};
 use serde_json::Value;
 
+use lazy_static::lazy_static;
+
+lazy_static! {
+    static ref TAGS: Mutex<HashSet<&'static Tag>> = Mutex::new(HashSet::new());
+}
+
 #[derive(Clone, Debug, Deserialize)]
 pub struct Story {
     pub archive: Archive,
@@ -33,7 +43,8 @@ pub struct Story {
     pub short_description: String,
     pub status: Status,
     pub submitted: bool,
-    pub tags: Vec<Tag>,
+    #[serde(deserialize_with = "interned_tag")]
+    pub tags: Vec<&'static Tag>,
     #[serde(deserialize_with = "null_to_text")]
     pub title: String,
     pub total_num_views: i32,
@@ -143,7 +154,7 @@ pub enum Status {
     Visible,
 }
 
-#[derive(Clone, Debug, Deserialize)]
+#[derive(Clone, Debug, Hash, PartialEq, Eq, Deserialize)]
 pub struct Tag {
     pub id: i64,
     pub name: String,
@@ -189,6 +200,27 @@ where
     }
 }
 
+fn interned_tag<'de, D>(d: D) -> Result<Vec<&'static Tag>, D::Error>
+where
+    D: Deserializer<'de>,
+{
+    let tags = Vec::<Tag>::deserialize(d)?;
+    let mut store = TAGS.lock().unwrap();
+
+    Ok(tags
+        .into_iter()
+        .map(|tag| match store.get(&tag) {
+            Some(tag) => tag,
+            None => {
+                let boxed: Box<Tag> = Box::new(tag);
+                let leaked: &'static Tag = Box::leak(boxed);
+                store.insert(leaked);
+                leaked
+            }
+        })
+        .collect())
+}
+
 impl<'de> Deserialize<'de> for Color {
     fn deserialize<D>(d: D) -> Result<Color, D::Error>
     where