diff --git a/Cargo.lock b/Cargo.lock
index a690f91..e85a39d 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -124,6 +124,7 @@ version = "0.1.0"
 dependencies = [
  "chrono 0.4.11 (registry+https://github.com/rust-lang/crates.io-index)",
  "hex 0.4.2 (registry+https://github.com/rust-lang/crates.io-index)",
+ "lazy_static 1.4.0 (registry+https://github.com/rust-lang/crates.io-index)",
  "rayon 1.3.0 (registry+https://github.com/rust-lang/crates.io-index)",
  "serde 1.0.110 (registry+https://github.com/rust-lang/crates.io-index)",
  "serde_json 1.0.53 (registry+https://github.com/rust-lang/crates.io-index)",
@@ -296,7 +297,7 @@ source = "registry+https://github.com/rust-lang/crates.io-index"
 
 [[package]]
 name = "proc-macro2"
-version = "1.0.14"
+version = "1.0.15"
 source = "registry+https://github.com/rust-lang/crates.io-index"
 dependencies = [
  "unicode-xid 0.2.0 (registry+https://github.com/rust-lang/crates.io-index)",
@@ -307,7 +308,7 @@ name = "quote"
 version = "1.0.6"
 source = "registry+https://github.com/rust-lang/crates.io-index"
 dependencies = [
- "proc-macro2 1.0.14 (registry+https://github.com/rust-lang/crates.io-index)",
+ "proc-macro2 1.0.15 (registry+https://github.com/rust-lang/crates.io-index)",
 ]
 
 [[package]]
@@ -414,7 +415,7 @@ name = "serde_derive"
 version = "1.0.110"
 source = "registry+https://github.com/rust-lang/crates.io-index"
 dependencies = [
- "proc-macro2 1.0.14 (registry+https://github.com/rust-lang/crates.io-index)",
+ "proc-macro2 1.0.15 (registry+https://github.com/rust-lang/crates.io-index)",
  "quote 1.0.6 (registry+https://github.com/rust-lang/crates.io-index)",
  "syn 1.0.23 (registry+https://github.com/rust-lang/crates.io-index)",
 ]
@@ -439,7 +440,7 @@ name = "syn"
 version = "1.0.23"
 source = "registry+https://github.com/rust-lang/crates.io-index"
 dependencies = [
- "proc-macro2 1.0.14 (registry+https://github.com/rust-lang/crates.io-index)",
+ "proc-macro2 1.0.15 (registry+https://github.com/rust-lang/crates.io-index)",
  "quote 1.0.6 (registry+https://github.com/rust-lang/crates.io-index)",
  "unicode-xid 0.2.0 (registry+https://github.com/rust-lang/crates.io-index)",
 ]
@@ -555,7 +556,7 @@ dependencies = [
 "checksum num-traits 0.2.11 (registry+https://github.com/rust-lang/crates.io-index)" = "c62be47e61d1842b9170f0fdeec8eba98e60e90e5446449a0545e5152acd7096"
 "checksum num_cpus 1.13.0 (registry+https://github.com/rust-lang/crates.io-index)" = "05499f3756671c15885fee9034446956fff3f243d6077b91e5767df161f766b3"
 "checksum podio 0.1.6 (registry+https://github.com/rust-lang/crates.io-index)" = "780fb4b6698bbf9cf2444ea5d22411cef2953f0824b98f33cf454ec5615645bd"
-"checksum proc-macro2 1.0.14 (registry+https://github.com/rust-lang/crates.io-index)" = "de40dd4ff82d9c9bab6dae29dbab1167e515f8df9ed17d2987cb6012db206933"
+"checksum proc-macro2 1.0.15 (registry+https://github.com/rust-lang/crates.io-index)" = "70a50b9351bfa8d65a7d93ce712dc63d2fd15ddbf2c36990fc7cac344859c04f"
 "checksum quote 1.0.6 (registry+https://github.com/rust-lang/crates.io-index)" = "54a21852a652ad6f610c9510194f398ff6f8692e334fd1145fed931f7fbe44ea"
 "checksum rayon 1.3.0 (registry+https://github.com/rust-lang/crates.io-index)" = "db6ce3297f9c85e16621bb8cca38a06779ffc31bb8184e1be4bed2be4678a098"
 "checksum rayon-core 1.7.0 (registry+https://github.com/rust-lang/crates.io-index)" = "08a89b46efaf957e52b18062fb2f4660f8b8a4dde1807ca002690868ef2c85a9"
diff --git a/Cargo.toml b/Cargo.toml
index b270d5a..03b94a0 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -27,6 +27,9 @@ features = ["serde"]
 [dependencies.hex]
 version = "*"
 
+[dependencies.lazy_static]
+version = "*"
+
 [dependencies.rayon]
 version = "*"
 
diff --git a/src/archive/story.rs b/src/archive/story.rs
index 7cf3bcd..85180af 100644
--- a/src/archive/story.rs
+++ b/src/archive/story.rs
@@ -1,10 +1,17 @@
 //! Story meta.
 
 use chrono::prelude::*;
+use lazy_static::lazy_static;
 use serde::de::Error;
 use serde::{Deserialize, Deserializer};
 use serde_json::Value;
 
+use super::interner::Interner;
+
+lazy_static! {
+    static ref TAGS: Interner<Tag> = Interner::new();
+}
+
 #[derive(Clone, Debug, Deserialize)]
 pub struct Story {
     pub archive: Archive,
@@ -33,7 +40,8 @@ pub struct Story {
     pub short_description: String,
     pub status: Status,
     pub submitted: bool,
-    pub tags: Vec<Tag>,
+    #[serde(deserialize_with = "tags_as_static")]
+    pub tags: Vec<&'static Tag>,
     #[serde(deserialize_with = "null_to_text")]
     pub title: String,
     pub total_num_views: i32,
@@ -143,7 +151,7 @@ pub enum Status {
     Visible,
 }
 
-#[derive(Clone, Debug, Deserialize)]
+#[derive(Clone, Debug, Deserialize, Eq, Hash, PartialEq)]
 pub struct Tag {
     pub id: i64,
     pub name: String,
@@ -189,6 +197,15 @@ where
     }
 }
 
+fn tags_as_static<'de, D>(d: D) -> Result<Vec<&'static Tag>, D::Error>
+where
+    D: Deserializer<'de>,
+{
+    let tags: Vec<Tag> = Vec::deserialize(d)?;
+
+    Ok(tags.into_iter().map(|tag| TAGS.intern(tag)).collect())
+}
+
 impl<'de> Deserialize<'de> for Color {
     fn deserialize<D>(d: D) -> Result<Color, D::Error>
     where