diff --git a/app/Commands/MergeAccountsCommand.php b/app/Commands/MergeAccountsCommand.php
index 6bde0516..a1ef3e81 100644
--- a/app/Commands/MergeAccountsCommand.php
+++ b/app/Commands/MergeAccountsCommand.php
@@ -24,9 +24,11 @@ use Carbon\Carbon;
 use DB;
 use Poniverse\Ponyfm\Models\Album;
 use Poniverse\Ponyfm\Models\Comment;
+use Poniverse\Ponyfm\Models\EmailSubscription;
 use Poniverse\Ponyfm\Models\Favourite;
 use Poniverse\Ponyfm\Models\Follower;
 use Poniverse\Ponyfm\Models\Image;
+use Poniverse\Ponyfm\Models\Notification;
 use Poniverse\Ponyfm\Models\PinnedPlaylist;
 use Poniverse\Ponyfm\Models\Playlist;
 use Poniverse\Ponyfm\Models\ResourceLogItem;
@@ -46,6 +48,10 @@ class MergeAccountsCommand extends CommandBase
     }
 
     /**
+     * Note: OAuth tokens are intentionally left untouched by the merge process.
+     * The Artisan script performs some sanity checks to alert the admin to the
+     * consequences of this.
+     *
      * @throws \Exception
      * @return CommandResponse
      */
@@ -84,8 +90,6 @@ class MergeAccountsCommand extends CommandBase
                 $image->save();
             }
 
-            DB::table('oauth2_tokens')->whereIn('user_id', $accountIds)->update(['user_id' => $this->destinationAccount->id]);
-
             foreach (PinnedPlaylist::whereIn('user_id', $accountIds)->get() as $playlist) {
                 $playlist->user_id = $this->destinationAccount->id;
                 $playlist->save();
@@ -106,11 +110,24 @@ class MergeAccountsCommand extends CommandBase
                 $item->save();
             }
 
+            /** @var Track $track */
             foreach (Track::whereIn('user_id', $accountIds)->get() as $track) {
                 $track->user_id = $this->destinationAccount->id;
                 $track->save();
             }
 
+            /** @var EmailSubscription $emailSubscription */
+            foreach($this->sourceAccount->emailSubscriptions()->withTrashed()->get() as $emailSubscription) {
+                // This keeps emails from being sent to disabled accounts.
+                $emailSubscription->delete();
+            }
+
+            /** @var Notification $notification */
+            foreach ($this->sourceAccount->notifications()->get() as $notification) {
+                $notification->user_id = $this->destinationAccount->id;
+                $notification->save();
+            }
+
             $this->sourceAccount->disabled_at = Carbon::now();
             $this->sourceAccount->save();
         });
diff --git a/app/Commands/SaveAccountSettingsCommand.php b/app/Commands/SaveAccountSettingsCommand.php
index e3fdd2e2..44504ac2 100644
--- a/app/Commands/SaveAccountSettingsCommand.php
+++ b/app/Commands/SaveAccountSettingsCommand.php
@@ -110,23 +110,20 @@ class SaveAccountSettingsCommand extends CommandBase
             $this->_user->save();
 
             // Sync email subscriptions
-            // TODO: [#25] Remove this when email notifications are rolled out to everyone.
-            if (Gate::forUser($this->_user)->allows('receive-email-notifications')) {
-                $emailSubscriptions = $this->_user->emailSubscriptions->keyBy('activity_type');
-                foreach ($this->_input['notifications'] as $notificationSetting) {
+            $emailSubscriptions = $this->_user->emailSubscriptions->keyBy('activity_type');
+            foreach ($this->_input['notifications'] as $notificationSetting) {
 
-                    if (
-                        $notificationSetting['receive_emails'] &&
-                        !$emailSubscriptions->offsetExists($notificationSetting['activity_type'])
-                    ) {
-                        $this->_user->emailSubscriptions()->create(['activity_type' => $notificationSetting['activity_type']]);
+                if (
+                    $notificationSetting['receive_emails'] &&
+                    !$emailSubscriptions->offsetExists($notificationSetting['activity_type'])
+                ) {
+                    $this->_user->emailSubscriptions()->create(['activity_type' => $notificationSetting['activity_type']]);
 
-                    } elseif (
-                        !$notificationSetting['receive_emails'] &&
-                        $emailSubscriptions->offsetExists($notificationSetting['activity_type'])
-                    ) {
-                        $emailSubscriptions->get($notificationSetting['activity_type'])->delete();
-                    }
+                } elseif (
+                    !$notificationSetting['receive_emails'] &&
+                    $emailSubscriptions->offsetExists($notificationSetting['activity_type'])
+                ) {
+                    $emailSubscriptions->get($notificationSetting['activity_type'])->delete();
                 }
             }
         });
diff --git a/app/Console/Commands/MergeAccounts.php b/app/Console/Commands/MergeAccounts.php
index f4247d7d..80f07f66 100644
--- a/app/Console/Commands/MergeAccounts.php
+++ b/app/Console/Commands/MergeAccounts.php
@@ -77,9 +77,30 @@ class MergeAccounts extends Command
         $sourceAccount = User::find($sourceAccountId);
         $destinationAccount = User::find($destinationAccountId);
 
+        // Sanity checks
+        if (null !== $sourceAccount->getAccessToken()) {
+            $this->warn("WARNING: The source account (ID {$sourceAccountId}) is linked to a Poniverse account! Normally, the destination account should be the one that's linked to a Poniverse account as that's the one that the artist will be logging into.");
+            $this->line('');
+            $this->warn("If you continue with this merge, the Poniverse account linked to the source Pony.fm account will no longer be able to log into Pony.fm.");
+            if (!$this->confirm('Continue merging this set of source and destination accounts?')){
+                $this->error('Merge aborted.');
+                return 1;
+            }
+        }
+
+        if (null === $destinationAccount->getAccessToken()) {
+            $this->warn("WARNING: The destination account (ID {$destinationAccountId}) is not linked to a Poniverse account!");
+            $this->warn("This is normal if you're merging two archived profiles but not if you're helping an artist claim their profile.");
+            if (!$this->confirm('Continue merging this set of source and destination accounts?')){
+                $this->error('Merge aborted.');
+                return 1;
+            }
+        }
+
         $this->info("Merging {$sourceAccount->display_name} ({$sourceAccountId}) into {$destinationAccount->display_name} ({$destinationAccountId})...");
 
         $command = new MergeAccountsCommand($sourceAccount, $destinationAccount);
         $command->execute();
+        return 0;
     }
 }
diff --git a/app/Http/Controllers/Api/Web/AccountController.php b/app/Http/Controllers/Api/Web/AccountController.php
index d0853d6b..815ecb1a 100644
--- a/app/Http/Controllers/Api/Web/AccountController.php
+++ b/app/Http/Controllers/Api/Web/AccountController.php
@@ -71,8 +71,7 @@ class AccountController extends ApiControllerBase
             'gravatar' => $user->gravatar ? $user->gravatar : $user->email,
             'avatar_url' => !$user->uses_gravatar ? $user->getAvatarUrl() : null,
             'uses_gravatar' => $user->uses_gravatar == 1,
-            // TODO: [#25] Remove this when email notifications are rolled out to everyone.
-            'can_manage_notifications' => Gate::forUser($user)->allows('receive-email-notifications'),
+            'notification_email' => $user->email,
             'notifications' => $user->getNotificationSettings()
         ], 200);
     }
diff --git a/app/Models/User.php b/app/Models/User.php
index 44e38980..1564d90a 100644
--- a/app/Models/User.php
+++ b/app/Models/User.php
@@ -174,16 +174,21 @@ class User extends Model implements AuthenticatableContract, CanResetPasswordCon
     /**
      * Gets this user's OAuth access token record.
      *
-     * @return AccessToken
+     * @return AccessToken|null
      */
-    public function getAccessToken():AccessToken {
+    public function getAccessToken() {
         $accessTokenRecord = DB::table('oauth2_tokens')->where('user_id', '=', $this->id)->first();
-        return new AccessToken([
-            'access_token'      => $accessTokenRecord->access_token,
-            'refresh_token'     => $accessTokenRecord->refresh_token,
-            'expires'           => Carbon::parse($accessTokenRecord->expires)->timestamp,
-            'resource_owner_id' => $accessTokenRecord->external_user_id,
-        ]);
+
+        if ($accessTokenRecord === null) {
+            return null;
+        } else {
+            return new AccessToken([
+                'access_token'      => $accessTokenRecord->access_token,
+                'refresh_token'     => $accessTokenRecord->refresh_token,
+                'expires'           => Carbon::parse($accessTokenRecord->expires)->timestamp,
+                'resource_owner_id' => $accessTokenRecord->external_user_id,
+            ]);
+        }
     }
 
     /**
diff --git a/app/Providers/AuthServiceProvider.php b/app/Providers/AuthServiceProvider.php
index 2e17adf7..196e79e5 100644
--- a/app/Providers/AuthServiceProvider.php
+++ b/app/Providers/AuthServiceProvider.php
@@ -76,11 +76,6 @@ class AuthServiceProvider extends ServiceProvider
             return $user->hasRole('admin');
         });
 
-        // TODO: [#25] Remove this when email notifications are rolled out to everyone.
-        Gate::define('receive-email-notifications', function (User $user) {
-            return $user->hasRole('admin');
-        });
-
         $this->registerPolicies();
     }
 }
diff --git a/database/migrations/2016_12_30_193250_EnableEmailNotifications.php b/database/migrations/2016_12_30_193250_EnableEmailNotifications.php
new file mode 100644
index 00000000..37362975
--- /dev/null
+++ b/database/migrations/2016_12_30_193250_EnableEmailNotifications.php
@@ -0,0 +1,102 @@
+<?php
+
+/**
+ * Pony.fm - A community for pony fan music.
+ * Copyright (C) 2016 Peter Deltchev
+ *
+ * This program is free software: you can redistribute it and/or modify
+ * it under the terms of the GNU Affero General Public License as published by
+ * the Free Software Foundation, either version 3 of the License, or
+ * (at your option) any later version.
+ *
+ * This program is distributed in the hope that it will be useful,
+ * but WITHOUT ANY WARRANTY; without even the implied warranty of
+ * MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+ * GNU Affero General Public License for more details.
+ *
+ * You should have received a copy of the GNU Affero General Public License
+ * along with this program.  If not, see <http://www.gnu.org/licenses/>.
+ */
+
+
+use Illuminate\Support\Facades\Schema;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Database\Migrations\Migration;
+use Poniverse\Ponyfm\Models\User;
+
+class EnableEmailNotifications extends Migration {
+    /**
+     * Run the migrations.
+     *
+     * @return void
+     */
+    public function up() {
+        DB::table('email_subscriptions')->delete();
+
+        User::whereNull('disabled_at')
+            ->where('is_archived', false)
+            ->chunk(100, function ($users) {
+            /** @var User $user */
+            foreach ($users as $user) {
+                $now = \Carbon\Carbon::now();
+                $userId = $user->id;
+
+                DB::table('email_subscriptions')
+                  ->insert([
+                      [
+                          'id' => \Webpatser\Uuid\Uuid::generate(4),
+                          'user_id' => $userId,
+                          'activity_type' => 2,
+                          'created_at' => $now,
+                          'updated_at' => $now,
+                      ],
+                      [
+                          'id' => \Webpatser\Uuid\Uuid::generate(4),
+                          'user_id' => $userId,
+                          'activity_type' => 3,
+                          'created_at' => $now,
+                          'updated_at' => $now,
+                      ],
+                      [
+                          'id' => \Webpatser\Uuid\Uuid::generate(4),
+                          'user_id' => $userId,
+                          'activity_type' => 4,
+                          'created_at' => $now,
+                          'updated_at' => $now,
+                      ],
+                      [
+                          'id' => \Webpatser\Uuid\Uuid::generate(4),
+                          'user_id' => $userId,
+                          'activity_type' => 5,
+                          'created_at' => $now,
+                          'updated_at' => $now,
+                      ],
+                      [
+                          'id' => \Webpatser\Uuid\Uuid::generate(4),
+                          'user_id' => $userId,
+                          'activity_type' => 6,
+                          'created_at' => $now,
+                          'updated_at' => $now,
+                      ],
+                      [
+                          'id' => \Webpatser\Uuid\Uuid::generate(4),
+                          'user_id' => $userId,
+                          'activity_type' => 7,
+                          'created_at' => $now,
+                          'updated_at' => $now,
+                      ]
+                  ]);
+            }
+
+        });
+    }
+
+    /**
+     * Reverse the migrations.
+     *
+     * @return void
+     */
+    public function down() {
+        DB::table('email_subscriptions')->delete();
+    }
+}
diff --git a/public/templates/account/settings.html b/public/templates/account/settings.html
index 8a78956a..3bc18274 100644
--- a/public/templates/account/settings.html
+++ b/public/templates/account/settings.html
@@ -43,7 +43,7 @@
                 <div class="error" ng-show="errors.gravatar != null">{{errors.gravatar}}</div>
             </div>
         </div>
-        <div class="col-md-8" ng-if="::settings.can_manage_notifications">
+        <div class="col-md-8">
             <div class="alert alert-warning" ng-if="unsubscribeMessage">
                 <p>{{ ::unsubscribeMessage }}</p>
             </div>
@@ -52,15 +52,18 @@
             <p>On-site notifications are always on. That way, you can always see
             what you&#39;ve missed whenever you log on to Pony.fm!</p>
 
+            <p>Email notifications will be sent to <strong>{{ ::settings.notification_email }}</strong>.
+                You can change this address in your <a href="https://poniverse.net/account" target="_blank">Poniverse account settings</a>.</p>
+
             <table class="table table-hover">
                 <thead>
-                    <th></th>
+                    <th>When&hellip;</th>
                     <th>Email me!</th>
                     <th>Give me a push notification!</th>
                 </thead>
                 <tr ng-repeat="notification in ::settings.notifications track by notification.activity_type">
-                    <td><label>{{ ::notification.description }}</label></td>
-                    <td><input type="checkbox" ng-change="touchModel()" ng-model="notification.receive_emails" /></td>
+                    <td><label>&hellip;{{ ::notification.description }}:</label></td>
+                    <td><input title="Email me when {{ ::notification.description }}" type="checkbox" ng-change="touchModel()" ng-model="notification.receive_emails" /></td>
                     <td>Coming soon!</td>
                 </tr>
             </table>