diff --git a/app/Http/Controllers/NotificationsController.php b/app/Http/Controllers/NotificationsController.php
index f8ee3a26..9d961828 100644
--- a/app/Http/Controllers/NotificationsController.php
+++ b/app/Http/Controllers/NotificationsController.php
@@ -20,10 +20,9 @@
 
 namespace Poniverse\Ponyfm\Http\Controllers;
 
+use DB;
 use Poniverse\Ponyfm\Models\Email;
-use Poniverse\Ponyfm\Models\EmailClick;
 use Poniverse\Ponyfm\Models\EmailSubscription;
-use View;
 
 class NotificationsController extends Controller {
     public function getEmailClick($emailKey) {
@@ -31,7 +30,11 @@ class NotificationsController extends Controller {
         /** @var Email $email */
         $email = Email::findOrFail($emailKey);
 
-        $email->emailClicks()->create(['ip_address' => \Request::ip()]);
+        DB::transaction(function() use ($email) {
+            $email->emailClicks()->create(['ip_address' => \Request::ip()]);
+            $email->notification->is_read = true;
+            $email->notification->save();
+        });
 
         return redirect($email->getActivity()->url);
     }
diff --git a/app/Library/Notifications/Drivers/PonyfmDriver.php b/app/Library/Notifications/Drivers/PonyfmDriver.php
index bf83c362..af816e1b 100644
--- a/app/Library/Notifications/Drivers/PonyfmDriver.php
+++ b/app/Library/Notifications/Drivers/PonyfmDriver.php
@@ -20,11 +20,16 @@
 
 namespace Poniverse\Ponyfm\Library\Notifications\Drivers;
 
-use ArrayAccess;
 use Carbon\Carbon;
 use Log;
 use Mail;
 use Poniverse\Ponyfm\Contracts\Favouritable;
+use Poniverse\Ponyfm\Mail\BaseNotification;
+use Poniverse\Ponyfm\Mail\ContentFavourited;
+use Poniverse\Ponyfm\Mail\NewComment;
+use Poniverse\Ponyfm\Mail\NewFollower;
+use Poniverse\Ponyfm\Mail\NewPlaylist;
+use Poniverse\Ponyfm\Mail\NewTrack;
 use Poniverse\Ponyfm\Models\Activity;
 use Poniverse\Ponyfm\Models\Comment;
 use Poniverse\Ponyfm\Models\Email;
@@ -63,8 +68,9 @@ class PonyfmDriver extends AbstractDriver
         foreach ($recipients as $recipient) {
             $notification = $activity->notifications->where('user_id', $recipient->id)->first();
             $email = $notification->email()->create([]);
+
             Log::debug("Attempting to send an email about notification {$notification->id} to {$recipient->email}.");
-            Mail::to($recipient->email)->queue(new \Poniverse\Ponyfm\Mail\NewTrack($email));
+            Mail::to($recipient->email)->queue(BaseNotification::factory($activity, $email));
         }
     }
 
@@ -82,7 +88,6 @@ class PonyfmDriver extends AbstractDriver
         ]);
 
         $recipientsQuery = $this->getRecipients(__FUNCTION__, func_get_args());
-
         $this->insertNotifications($activity, $recipientsQuery->get());
         $this->sendEmails($activity, $recipientsQuery->withEmailSubscriptionFor(Activity::TYPE_PUBLISHED_TRACK)->get());
     }
@@ -100,7 +105,9 @@ class PonyfmDriver extends AbstractDriver
             'resource_id' => $playlist->id,
         ]);
 
-        $this->insertNotifications($activity, $this->getRecipients(__FUNCTION__, func_get_args()));
+        $recipientsQuery = $this->getRecipients(__FUNCTION__, func_get_args());
+        $this->insertNotifications($activity, $recipientsQuery->get());
+        $this->sendEmails($activity, $recipientsQuery->withEmailSubscriptionFor(Activity::TYPE_PUBLISHED_PLAYLIST)->get());
     }
 
     public function newFollower(User $userBeingFollowed, User $follower)
@@ -113,7 +120,9 @@ class PonyfmDriver extends AbstractDriver
             'resource_id' => $userBeingFollowed->id,
         ]);
 
-        $this->insertNotifications($activity, $this->getRecipients(__FUNCTION__, func_get_args()));
+        $recipientsQuery = $this->getRecipients(__FUNCTION__, func_get_args());
+        $this->insertNotifications($activity, $recipientsQuery->get());
+        $this->sendEmails($activity, $recipientsQuery->withEmailSubscriptionFor(Activity::TYPE_NEW_FOLLOWER)->get());
     }
 
     /**
@@ -129,7 +138,9 @@ class PonyfmDriver extends AbstractDriver
             'resource_id' => $comment->id,
         ]);
 
-        $this->insertNotifications($activity, $this->getRecipients(__FUNCTION__, func_get_args()));
+        $recipientsQuery = $this->getRecipients(__FUNCTION__, func_get_args());
+        $this->insertNotifications($activity, $recipientsQuery->get());
+        $this->sendEmails($activity, $recipientsQuery->withEmailSubscriptionFor(Activity::TYPE_NEW_COMMENT)->get());
     }
 
     /**
@@ -145,6 +156,8 @@ class PonyfmDriver extends AbstractDriver
             'resource_id' => $entityBeingFavourited->id,
         ]);
 
-        $this->insertNotifications($activity, $this->getRecipients(__FUNCTION__, func_get_args()));
+        $recipientsQuery = $this->getRecipients(__FUNCTION__, func_get_args());
+        $this->insertNotifications($activity, $recipientsQuery->get());
+        $this->sendEmails($activity, $recipientsQuery->withEmailSubscriptionFor(Activity::TYPE_CONTENT_FAVOURITED)->get());
     }
 }
diff --git a/app/Mail/BaseNotification.php b/app/Mail/BaseNotification.php
index 5ec1b4c3..c5a6cd16 100644
--- a/app/Mail/BaseNotification.php
+++ b/app/Mail/BaseNotification.php
@@ -23,6 +23,7 @@ namespace Poniverse\Ponyfm\Mail;
 use Illuminate\Bus\Queueable;
 use Illuminate\Mail\Mailable;
 use Illuminate\Queue\SerializesModels;
+use Poniverse\Ponyfm\Models\Activity;
 use Poniverse\Ponyfm\Models\Email;
 
 abstract class BaseNotification extends Mailable {
@@ -52,6 +53,36 @@ abstract class BaseNotification extends Mailable {
         $this->initiatingUser = $email->notification->activity->initiatingUser;
     }
 
+    /**
+     * Factory method that instantiates the appropriate {@link BaseNotification}
+     * subclass for the given activity type and {@link Email} record.
+     *
+     * @param Activity $activity
+     * @param Email $email
+     * @return BaseNotification
+     */
+    static public function factory(Activity $activity, Email $email): BaseNotification {
+        switch ($activity->activity_type) {
+            case Activity::TYPE_NEWS:
+                break;
+            case Activity::TYPE_PUBLISHED_TRACK:
+                return new NewTrack($email);
+            case Activity::TYPE_PUBLISHED_ALBUM:
+                break;
+            case Activity::TYPE_PUBLISHED_PLAYLIST:
+                return new NewPlaylist($email);
+            case Activity::TYPE_NEW_FOLLOWER:
+                return new NewFollower($email);
+            case Activity::TYPE_NEW_COMMENT:
+                return new NewComment($email);
+            case Activity::TYPE_CONTENT_FAVOURITED:
+                return new ContentFavourited($email);
+            default:
+                break;
+        }
+        throw new \InvalidArgumentException("Email notifications for activity type {$activity->activity_type} are not implemented!");
+    }
+
     /**
      * Build the message.
      *
@@ -80,8 +111,11 @@ abstract class BaseNotification extends Mailable {
     }
 
     /**
-     * Helper method to eliminate duplication between different types of notifications.
-     * Use it inside the build() method on this class's children.
+     * Helper method to eliminate duplication between different types of
+     * notifications. Use it inside the build() method on this class's children.
+     *
+     * Note that data common to all notification types is merged into the
+     * template variable array.
      *
      * @param string $templateName
      * @param string $subject
@@ -91,8 +125,8 @@ abstract class BaseNotification extends Mailable {
     protected function renderEmail(string $templateName, string $subject, array $extraVariables) {
         return $this
             ->subject($subject)
-            ->view("emails.{$templateName}")
-            ->text("emails.{$templateName}_plaintext")
+            ->view("emails.notifications.{$templateName}")
+            ->text("emails.notifications.{$templateName}_plaintext")
             ->with(array_merge($extraVariables, [
                 'notificationUrl' => $this->generateNotificationUrl(),
                 'unsubscribeUrl' => $this->generateUnsubscribeUrl()
diff --git a/app/Mail/ContentFavourited.php b/app/Mail/ContentFavourited.php
new file mode 100644
index 00000000..59e35e2c
--- /dev/null
+++ b/app/Mail/ContentFavourited.php
@@ -0,0 +1,40 @@
+<?php
+
+/**
+ * Pony.fm - A community for pony fan music.
+ * Copyright (C) 2016 Peter Deltchev
+ *
+ * This program is free software: you can redistribute it and/or modify
+ * it under the terms of the GNU Affero General Public License as published by
+ * the Free Software Foundation, either version 3 of the License, or
+ * (at your option) any later version.
+ *
+ * This program is distributed in the hope that it will be useful,
+ * but WITHOUT ANY WARRANTY; without even the implied warranty of
+ * MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+ * GNU Affero General Public License for more details.
+ *
+ * You should have received a copy of the GNU Affero General Public License
+ * along with this program.  If not, see <http://www.gnu.org/licenses/>.
+ */
+
+namespace Poniverse\Ponyfm\Mail;
+
+class ContentFavourited extends BaseNotification
+{
+    /**
+     * @inheritdoc
+     */
+    public function build()
+    {
+        $creatorName = $this->initiatingUser->display_name;
+
+        return $this->renderEmail(
+            'content-favourited',
+            $this->activityRecord->text, [
+                'creatorName' => $creatorName,
+                'resourceType' => $this->activityRecord->getResourceType(),
+                'resourceTitle' => $this->activityRecord->resource->resource->title,
+        ]);
+    }
+}
diff --git a/app/Mail/NewComment.php b/app/Mail/NewComment.php
new file mode 100644
index 00000000..8580e7ed
--- /dev/null
+++ b/app/Mail/NewComment.php
@@ -0,0 +1,53 @@
+<?php
+
+/**
+ * Pony.fm - A community for pony fan music.
+ * Copyright (C) 2016 Peter Deltchev
+ *
+ * This program is free software: you can redistribute it and/or modify
+ * it under the terms of the GNU Affero General Public License as published by
+ * the Free Software Foundation, either version 3 of the License, or
+ * (at your option) any later version.
+ *
+ * This program is distributed in the hope that it will be useful,
+ * but WITHOUT ANY WARRANTY; without even the implied warranty of
+ * MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+ * GNU Affero General Public License for more details.
+ *
+ * You should have received a copy of the GNU Affero General Public License
+ * along with this program.  If not, see <http://www.gnu.org/licenses/>.
+ */
+
+namespace Poniverse\Ponyfm\Mail;
+
+use Poniverse\Ponyfm\Models\User;
+
+class NewComment extends BaseNotification
+{
+    /**
+     * @inheritdoc
+     */
+    public function build()
+    {
+        $creatorName = $this->initiatingUser->display_name;
+
+        // Profile comments get a different template and subject line from
+        // other types of comments.
+        if ($this->activityRecord->getResourceType() === User::class) {
+            return $this->renderEmail(
+                'new-comment-profile',
+                $this->activityRecord->text, [
+                    'creatorName' => $creatorName,
+            ]);
+        } else {
+            return $this->renderEmail(
+                'new-comment-content',
+                $this->activityRecord->text, [
+                    'creatorName' => $creatorName,
+                    'resourceType' => $this->activityRecord->getResourceType(),
+                    'resourceTitle' => $this->activityRecord->resource->resource->title,
+            ]);
+        }
+
+    }
+}
diff --git a/app/Mail/NewFollower.php b/app/Mail/NewFollower.php
new file mode 100644
index 00000000..c96660e3
--- /dev/null
+++ b/app/Mail/NewFollower.php
@@ -0,0 +1,39 @@
+<?php
+
+/**
+ * Pony.fm - A community for pony fan music.
+ * Copyright (C) 2016 Peter Deltchev
+ *
+ * This program is free software: you can redistribute it and/or modify
+ * it under the terms of the GNU Affero General Public License as published by
+ * the Free Software Foundation, either version 3 of the License, or
+ * (at your option) any later version.
+ *
+ * This program is distributed in the hope that it will be useful,
+ * but WITHOUT ANY WARRANTY; without even the implied warranty of
+ * MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+ * GNU Affero General Public License for more details.
+ *
+ * You should have received a copy of the GNU Affero General Public License
+ * along with this program.  If not, see <http://www.gnu.org/licenses/>.
+ */
+
+namespace Poniverse\Ponyfm\Mail;
+
+class NewFollower extends BaseNotification
+{
+    /**
+     * @inheritdoc
+     */
+    public function build()
+    {
+        $creatorName = $this->initiatingUser->display_name;
+
+        return $this->renderEmail(
+            'new-follower',
+            "{$creatorName} is now following you on Pony.fm!",
+            [
+                'creatorName' => $creatorName,
+            ]);
+    }
+}
diff --git a/app/Mail/NewPlaylist.php b/app/Mail/NewPlaylist.php
new file mode 100644
index 00000000..c865a494
--- /dev/null
+++ b/app/Mail/NewPlaylist.php
@@ -0,0 +1,41 @@
+<?php
+
+/**
+ * Pony.fm - A community for pony fan music.
+ * Copyright (C) 2016 Peter Deltchev
+ *
+ * This program is free software: you can redistribute it and/or modify
+ * it under the terms of the GNU Affero General Public License as published by
+ * the Free Software Foundation, either version 3 of the License, or
+ * (at your option) any later version.
+ *
+ * This program is distributed in the hope that it will be useful,
+ * but WITHOUT ANY WARRANTY; without even the implied warranty of
+ * MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+ * GNU Affero General Public License for more details.
+ *
+ * You should have received a copy of the GNU Affero General Public License
+ * along with this program.  If not, see <http://www.gnu.org/licenses/>.
+ */
+
+namespace Poniverse\Ponyfm\Mail;
+
+class NewPlaylist extends BaseNotification
+{
+    /**
+     * @inheritdoc
+     */
+    public function build()
+    {
+        $creatorName = $this->initiatingUser->display_name;
+        $playlistTitle = $this->activityRecord->resource->title;
+
+        return $this->renderEmail(
+            'new-playlist',
+            "{$creatorName} created a playlist, \"{$playlistTitle}\"!",
+            [
+                'creatorName' => $creatorName,
+                'playlistTitle' => $playlistTitle,
+            ]);
+    }
+}
diff --git a/app/Mail/NewTrack.php b/app/Mail/NewTrack.php
index 6f271fd2..46bf2b2a 100644
--- a/app/Mail/NewTrack.php
+++ b/app/Mail/NewTrack.php
@@ -1,24 +1,40 @@
 <?php
 
+/**
+ * Pony.fm - A community for pony fan music.
+ * Copyright (C) 2016 Peter Deltchev
+ *
+ * This program is free software: you can redistribute it and/or modify
+ * it under the terms of the GNU Affero General Public License as published by
+ * the Free Software Foundation, either version 3 of the License, or
+ * (at your option) any later version.
+ *
+ * This program is distributed in the hope that it will be useful,
+ * but WITHOUT ANY WARRANTY; without even the implied warranty of
+ * MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+ * GNU Affero General Public License for more details.
+ *
+ * You should have received a copy of the GNU Affero General Public License
+ * along with this program.  If not, see <http://www.gnu.org/licenses/>.
+ */
+
 namespace Poniverse\Ponyfm\Mail;
 
 class NewTrack extends BaseNotification
 {
     /**
-     * Build the message.
-     *
-     * @return $this
+     * @inheritdoc
      */
     public function build()
     {
-        $artistName = $this->initiatingUser->display_name;
+        $creatorName = $this->initiatingUser->display_name;
         $trackTitle = $this->activityRecord->resource->title;
 
         return $this->renderEmail(
             'new-track',
-            "{$artistName} published \"{$trackTitle}\"",
+            "{$creatorName} published \"{$trackTitle}\"!",
             [
-                'artist' => $artistName,
+                'creatorName' => $creatorName,
                 'trackTitle' => $trackTitle,
             ]);
     }
diff --git a/app/Models/Activity.php b/app/Models/Activity.php
index 62207ab7..8899d587 100644
--- a/app/Models/Activity.php
+++ b/app/Models/Activity.php
@@ -211,6 +211,31 @@ class Activity extends Model
     }
 
     /**
+     * Returns a string representing the type of resource this activity is about
+     * for use in human-facing notification text.
+     *
+     * @return string
+     * @throws \Exception
+     */
+    public function getResourceType():string
+    {
+        switch($this->activity_type) {
+            case static::TYPE_NEW_COMMENT:
+                if ($this->resource_type === User::class) {
+                    return $this->resource->getResourceType();
+                } else {
+                    return $this->resource->resource->getResourceType();
+                }
+            case static::TYPE_CONTENT_FAVOURITED:
+                return $this->resource->getResourceType();
+        }
+        throw new \Exception("Unknown activity type {$this->activity_type} - cannot determine resource type.");
+    }
+
+    /**
+     * The string this method generates is used for email subject lines as well
+     * as on-site notifications.
+     *
      * @return string human-readable Markdown string describing this notification
      * @throws \Exception
      */
@@ -237,11 +262,11 @@ class Activity extends Model
 
                 // Must be a content comment.
                 } else {
-                    return "{$this->initiatingUser->display_name} left a comment on your {$this->resource->resource->getResourceType()}, {$this->resource->resource->title}!";
+                    return "{$this->initiatingUser->display_name} left a comment on your {$this->getResourceType()}, {$this->resource->resource->title}!";
                 }
             
             case static::TYPE_CONTENT_FAVOURITED:
-                return "{$this->initiatingUser->display_name} favourited your {$this->resource->getResourceType()}, {$this->resource->title}!";
+                return "{$this->initiatingUser->display_name} favourited your {$this->getResourceType()}, {$this->resource->title}!";
 
             default:
                 throw new \Exception('This activity\'s activity type is unknown!');
diff --git a/documentation/notifications.md b/documentation/notifications.md
index 7542a688..9c988634 100644
--- a/documentation/notifications.md
+++ b/documentation/notifications.md
@@ -17,12 +17,12 @@ The `Notification` facade is used to send notifications as follows:
 ```php
 use Notification;
 
-// Something happens, like a  newtrack getting published.
+// Something happens, like a  new track getting published.
 $track = new Track();
 ...
 
 // The "something" is done happening! Time to send a notification.
-Notification::publishedTrack($track);
+Notification::publishedNewTrack($track);
 ```
 
 This facade has a method for every notification type, drawn from the
@@ -44,9 +44,14 @@ Adding new notification types
    - [`NotificationManager`](../app/Library/Notifications/NotificationManager.php)
    - [`RecipientFinder`](../app/Library/Notifications/RecipientFinder.php)
    - [`PonyfmDriver`](../app/Library/Notifications/PonyfmDriver.php)
- 
-3. Ensure you create HTML and plaintext templates for the email version of the
-   notification.
+
+3. Create a migration to add the new notification type to the `activity_types`
+   table. Add a constant for it to the [`Activity`](../app/Models/Activity.php)
+   class.
+
+3. Ensure you create HTML and plaintext templates, as well as a subclass of
+   [`BaseNotification`](../app/Mail/BaseNotification.php) for the email version
+   of the notification.
 
 4. Call the new method on the `Notification` facade from wherever the
    new notification gets triggered.
diff --git a/resources/views/emails/new-track.blade.php b/resources/views/emails/new-track.blade.php
deleted file mode 100644
index 806007b6..00000000
--- a/resources/views/emails/new-track.blade.php
+++ /dev/null
@@ -1,5 +0,0 @@
-<p>{{ $artist }} published a new track on Pony.fm! Listen to it now:</p>
-
-<p><a href="{{ $notificationUrl }}" target="_blank">{{ $trackTitle }}</a></p>
-
-<p><a href="{{ $unsubscribeUrl }}" target="_blank">Unsubscribe from email notifications for new tracks</a></p>
diff --git a/resources/views/emails/new-track_plaintext.blade.php b/resources/views/emails/new-track_plaintext.blade.php
deleted file mode 100644
index dce5e58b..00000000
--- a/resources/views/emails/new-track_plaintext.blade.php
+++ /dev/null
@@ -1,10 +0,0 @@
-{{ $artist }} published a new track on Pony.fm!
-
-Title: {{ $trackTitle }}
-
-Listen to it:
-{{ $notificationUrl }}
-
----
-Unsubscribe from email notifications for new tracks:
-{{ $unsubscribeUrl }}
diff --git a/resources/views/emails/notifications/_layout.blade.php b/resources/views/emails/notifications/_layout.blade.php
new file mode 100644
index 00000000..132a1131
--- /dev/null
+++ b/resources/views/emails/notifications/_layout.blade.php
@@ -0,0 +1,13 @@
+@yield('content')
+
+<hr>
+
+<p><a href="{{ $unsubscribeUrl }}" target="_blank">Unsubscribe from this kind of email</a></p>
+
+<address style="font-size:85%;">
+Poniverse<br>
+248-1641 Lonsdale Avenue<br>
+North Vancouver<br>
+BC V7M 2J5<br>
+Canada
+</address>
diff --git a/resources/views/emails/notifications/_layout_plaintext.blade.php b/resources/views/emails/notifications/_layout_plaintext.blade.php
new file mode 100644
index 00000000..c6c998f4
--- /dev/null
+++ b/resources/views/emails/notifications/_layout_plaintext.blade.php
@@ -0,0 +1,10 @@
+@yield('content')
+
+---
+Unsubscribe from this kind of email:
+{{ $unsubscribeUrl }}
+
+Poniverse
+248-1641 Lonsdale Avenue
+North Vancouver
+BC V7M 2J5
diff --git a/resources/views/emails/notifications/content-favourited.blade.php b/resources/views/emails/notifications/content-favourited.blade.php
new file mode 100644
index 00000000..565700e2
--- /dev/null
+++ b/resources/views/emails/notifications/content-favourited.blade.php
@@ -0,0 +1,9 @@
+@extends('emails.notifications._layout')
+
+@section('content')
+<p>
+    {{ $creatorName }} favourited your {{ $resourceType }},
+    <em><a href="{{ $notificationUrl }}" target="_blank">{{ $resourceTitle }}</a></em>
+    Yay!
+</p>
+@endsection
diff --git a/resources/views/emails/notifications/content-favourited_plaintext.blade.php b/resources/views/emails/notifications/content-favourited_plaintext.blade.php
new file mode 100644
index 00000000..d14dc51d
--- /dev/null
+++ b/resources/views/emails/notifications/content-favourited_plaintext.blade.php
@@ -0,0 +1,8 @@
+@extends('emails.notifications._layout_plaintext')
+
+@section('content')
+{{ $creatorName }} favourited your {{ $resourceType }}, "{{ $resourceTitle }}". Yay!
+
+Here's a link to the {{ $resourceType }}:
+{{ $notificationUrl }}
+@endsection
diff --git a/resources/views/emails/notifications/new-comment-content.blade.php b/resources/views/emails/notifications/new-comment-content.blade.php
new file mode 100644
index 00000000..796d8321
--- /dev/null
+++ b/resources/views/emails/notifications/new-comment-content.blade.php
@@ -0,0 +1,9 @@
+@extends('emails.notifications._layout')
+
+@section('content')
+<p>
+    {{ $creatorName }} left a comment on your {{ $resourceType }},
+    <a href="{{ $notificationUrl }}" target="_blank"><em>{{ $resourceTitle }}</em></a>!
+    <a href="{{ $notificationUrl }}" target="_blank">Visit it</a> to read the comment and reply.
+</p>
+@endsection
diff --git a/resources/views/emails/notifications/new-comment-content_plaintext.blade.php b/resources/views/emails/notifications/new-comment-content_plaintext.blade.php
new file mode 100644
index 00000000..3ece5499
--- /dev/null
+++ b/resources/views/emails/notifications/new-comment-content_plaintext.blade.php
@@ -0,0 +1,8 @@
+@extends('emails.notifications._layout_plaintext')
+
+@section('content')
+{{ $creatorName }} left a comment on your {{ $resourceType }}, "{{ $resourceTitle }}"!
+
+Visit the following link to read the comment and reply:
+{{ $notificationUrl }}
+@endsection
diff --git a/resources/views/emails/notifications/new-comment-profile.blade.php b/resources/views/emails/notifications/new-comment-profile.blade.php
new file mode 100644
index 00000000..4dcf3609
--- /dev/null
+++ b/resources/views/emails/notifications/new-comment-profile.blade.php
@@ -0,0 +1,9 @@
+@extends('emails.notifications._layout')
+
+@section('content')
+<p>
+    {{ $creatorName }} left a comment on your Pony.fm profile!
+    <a href="{{ $notificationUrl }}" target="_blank">Visit your profile</a> to
+    read it and reply.
+</p>
+@endsection
diff --git a/resources/views/emails/notifications/new-comment-profile_plaintext.blade.php b/resources/views/emails/notifications/new-comment-profile_plaintext.blade.php
new file mode 100644
index 00000000..8bc4c58a
--- /dev/null
+++ b/resources/views/emails/notifications/new-comment-profile_plaintext.blade.php
@@ -0,0 +1,8 @@
+@extends('emails.notifications._layout_plaintext')
+
+@section('content')
+{{ $creatorName }} left a comment on your Pony.fm profile!
+
+Visit your profile with the following link to read it and reply:
+{{ $notificationUrl }}
+@endsection
diff --git a/resources/views/emails/notifications/new-follower.blade.php b/resources/views/emails/notifications/new-follower.blade.php
new file mode 100644
index 00000000..582fd04e
--- /dev/null
+++ b/resources/views/emails/notifications/new-follower.blade.php
@@ -0,0 +1,9 @@
+@extends('emails.notifications._layout')
+
+@section('content')
+<p>
+    Congrats!
+    <a href="{{ $notificationUrl }}" target="_blank">{{ $creatorName }}</a>
+    is now following you on Pony.fm!
+</p>
+@endsection
diff --git a/resources/views/emails/notifications/new-follower_plaintext.blade.php b/resources/views/emails/notifications/new-follower_plaintext.blade.php
new file mode 100644
index 00000000..88d02d59
--- /dev/null
+++ b/resources/views/emails/notifications/new-follower_plaintext.blade.php
@@ -0,0 +1,8 @@
+@extends('emails.notifications._layout_plaintext')
+
+@section('content')
+Congrats! {{ $creatorName }} is now following you on Pony.fm!
+
+Here's a link to their profile:
+{{ $notificationUrl }}
+@endsection
diff --git a/resources/views/emails/notifications/new-playlist.blade.php b/resources/views/emails/notifications/new-playlist.blade.php
new file mode 100644
index 00000000..79d857f9
--- /dev/null
+++ b/resources/views/emails/notifications/new-playlist.blade.php
@@ -0,0 +1,8 @@
+@extends('emails.notifications._layout')
+
+@section('content')
+<p>{{ $creatorName }} created a new playlist on Pony.fm! Check it out:</p>
+
+<p><a href="{{ $notificationUrl }}" target="_blank">{{ $playlistTitle }}</a></p>
+
+@endsection
diff --git a/resources/views/emails/notifications/new-playlist_plaintext.blade.php b/resources/views/emails/notifications/new-playlist_plaintext.blade.php
new file mode 100644
index 00000000..cab8d9d0
--- /dev/null
+++ b/resources/views/emails/notifications/new-playlist_plaintext.blade.php
@@ -0,0 +1,10 @@
+@extends('emails.notifications._layout_plaintext')
+
+@section('content')
+{{ $creatorName }} created a new playlist on Pony.fm!
+
+Title: {{ $playlistTitle }}
+
+Listen to it:
+{{ $notificationUrl }}
+@endsection
diff --git a/resources/views/emails/notifications/new-track.blade.php b/resources/views/emails/notifications/new-track.blade.php
new file mode 100644
index 00000000..f5a7d660
--- /dev/null
+++ b/resources/views/emails/notifications/new-track.blade.php
@@ -0,0 +1,8 @@
+@extends('emails.notifications._layout')
+
+@section('content')
+<p>{{ $creatorName }} published a new track on Pony.fm! Listen to it now:</p>
+
+<p><a href="{{ $notificationUrl }}" target="_blank">{{ $trackTitle }}</a></p>
+
+@endsection
diff --git a/resources/views/emails/notifications/new-track_plaintext.blade.php b/resources/views/emails/notifications/new-track_plaintext.blade.php
new file mode 100644
index 00000000..89f01e4e
--- /dev/null
+++ b/resources/views/emails/notifications/new-track_plaintext.blade.php
@@ -0,0 +1,10 @@
+@extends('emails.notifications._layout_plaintext')
+
+@section('content')
+{{ $creatorName }} published a new track on Pony.fm!
+
+Title: {{ $trackTitle }}
+
+Listen to it:
+{{ $notificationUrl }}
+@endsection