diff --git a/pom.xml b/pom.xml
index 13ac757..077e8c3 100644
--- a/pom.xml
+++ b/pom.xml
@@ -149,7 +149,7 @@
 				<version>1.0-beta-2</version>
 				<configuration>
 					<scmBranch>gh-pages</scmBranch>
-					<pubScmUrl>scm:git:git@github.com:imk/rome.git</pubScmUrl>
+					<pubScmUrl>scm:git:git@github.com:rometools/rome.git</pubScmUrl>
 					<content>${project.build.directory}/site</content>
 				</configuration>
 			</plugin>